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Meta-Luxury

Brands and the Culture of Excellence

  • Authors
  • Manfredi┬áRicca
  • Rebecca┬áRobins

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Manfredi Ricca, Rebecca Robins
    Pages 1-5
  3. Manfredi Ricca, Rebecca Robins
    Pages 6-22
  4. Manfredi Ricca, Rebecca Robins
    Pages 23-36
  5. Manfredi Ricca, Rebecca Robins
    Pages 37-69
  6. Manfredi Ricca, Rebecca Robins
    Pages 70-106
  7. Manfredi Ricca, Rebecca Robins
    Pages 107-142
  8. Manfredi Ricca, Rebecca Robins
    Pages 143-162
  9. Manfredi Ricca, Rebecca Robins
    Pages 163-166
  10. Manfredi Ricca, Rebecca Robins
    Pages 167-198
  11. Back Matter
    Pages 199-208

About this book

Introduction

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Keywords

brand business economy

Bibliographic information