Unveiling Fashion

Business, Culture, and Identity in the Most Glamorous Industry

  • Frédéric Godart

Part of the INSEAD Business Press book series (IBP)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Frédéric Godart
    Pages 1-14
  3. Frédéric Godart
    Pages 143-147
  4. Back Matter
    Pages 148-208

About this book


Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.


brand business dynamics fashion science and technology Trends

Authors and affiliations

  • Frédéric Godart
    • 1
  1. 1.ParisFrance

Bibliographic information