About this book
Introduction
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
Keywords
business Internet management marketing Organisation organization strategy technology time
Bibliographic information
- DOI https://doi.org/10.1057/9780333981474
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-40222-9
- Online ISBN 978-0-333-98147-4
- Buy this book on publisher's site