Internet Strategies

A Corporate Guide to Exploiting the Internet

  • Authors
  • DickĀ Stroud

Table of contents

  1. Front Matter
    Pages i-x
  2. Dick Stroud
    Pages 1-15
  3. Dick Stroud
    Pages 16-37
  4. Dick Stroud
    Pages 38-53
  5. Dick Stroud
    Pages 76-128
  6. Dick Stroud
    Pages 166-224
  7. Dick Stroud
    Pages 225-241
  8. Dick Stroud
    Pages 242-263
  9. Dick Stroud
    Pages 264-277
  10. Dick Stroud
    Pages 278-289
  11. Dick Stroud
    Pages 290-291
  12. Back Matter
    Pages 292-310

About this book


The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.


business Internet management marketing Organisation organization strategy technology time

Bibliographic information