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Global Strategies and Local Realities

The Auto Industry in Emerging Markets

  • John Humphrey
  • Yveline Lecler
  • Mario Sergio Salerno

About this book

Introduction

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

Keywords

Design development East Asia Emerging Markets environment globalization Integration mobility transformation

Editors and affiliations

  • John Humphrey
    • 1
  • Yveline Lecler
    • 2
  • Mario Sergio Salerno
    • 3
  1. 1.Institute of Development StudiesUniversity of SussexUK
  2. 2.Institute of East Asian StudiesUniversity of LyonFrance
  3. 3.Production Engineering Department, Polytechnic SchoolUniversity of São PauloBrazil

Bibliographic information