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© 2007

The Brand Glossary

  • Editors
  • Jeff¬†Swystun
Book

Table of contents

  1. Front Matter
    Pages i-vi
  2. A
    Jeff Swystun
    Pages 1-10
  3. B
    Jeff Swystun
    Pages 11-22
  4. C
    Jeff Swystun
    Pages 23-34
  5. D
    Jeff Swystun
    Pages 35-40
  6. E
    Jeff Swystun
    Pages 41-46
  7. F
    Jeff Swystun
    Pages 47-50
  8. G
    Jeff Swystun
    Pages 51-54
  9. H
    Jeff Swystun
    Pages 55-58
  10. I
    Jeff Swystun
    Pages 59-65
  11. J
    Jeff Swystun
    Pages 66-66
  12. K
    Jeff Swystun
    Pages 67-70
  13. L
    Jeff Swystun
    Pages 71-76
  14. M
    Jeff Swystun
    Pages 77-85
  15. N
    Jeff Swystun
    Pages 86-86
  16. O
    Jeff Swystun
    Pages 87-92
  17. P
    Jeff Swystun
    Pages 93-99
  18. Q
    Jeff Swystun
    Pages 100-100
  19. R
    Jeff Swystun
    Pages 101-108
  20. S
    Jeff Swystun
    Pages 109-114

About this book

Introduction

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

Keywords

brand branding design management strategy

About the authors

JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.

Bibliographic information