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Marketing in the Emerging Markets of Islamic Countries

  • Marin┬áMarinov

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Marin Marinov
    Pages 14-23
  3. Marin Marinov
    Pages 24-54
  4. Marin Marinov
    Pages 55-68
  5. Lyn S. Amine, Kenneth R. Gray
    Pages 69-94
  6. Marin Marinov
    Pages 95-111
  7. C. P. Rao, Adel Al-Wugayan
    Pages 112-131
  8. Marin Marinov
    Pages 132-152
  9. Marin Marinov, Ali Sanayei
    Pages 153-174
  10. Back Matter
    Pages 197-207

About this book

Introduction

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Keywords

Asia Central Asia East Asia emerging markets interest Iran Islam marketing Middle East science and technology Tradition traditions

Editors and affiliations

  • Marin┬áMarinov
    • 1
  1. 1.Business School of GloucestershireUK

Bibliographic information