About this book
Although people may not realize it, the modern Christmas book market carries on a Victorian legacy. An explosion of Christmas print matter reinvigorated and regularized the holiday during the mid-Victorian period, infusing Christmas with emotionally-charged expectations of reading. Tara Moore elucidates the evolution of Christmas publishing trends that dictated authors writing schedules and reflected gift-giving rituals. As Victorian shopping customs evolved, publishers satisfied consumers with a range of holiday print matter, including novels, ghost stories, periodicals, children s books, and poetry. Ultimately, Victorian Christmas in Print analyzes how the revitalized holiday and the flurry of texts supporting it contributed to English national identity.
English expansion identity marketing national identity poetry Victorian era