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© 2007

Strategic New Product Development for the Global Economy

  • Authors
Book

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Toyohiro Kono, Leonard Lynn
    Pages 1-18
  3. Toyohiro Kono, Leonard Lynn
    Pages 19-45
  4. Toyohiro Kono, Leonard Lynn
    Pages 46-78
  5. Toyohiro Kono, Leonard Lynn
    Pages 79-93
  6. Toyohiro Kono, Leonard Lynn
    Pages 94-113
  7. Toyohiro Kono, Leonard Lynn
    Pages 114-132
  8. Toyohiro Kono, Leonard Lynn
    Pages 133-154
  9. Toyohiro Kono, Leonard Lynn
    Pages 155-170
  10. Toyohiro Kono, Leonard Lynn
    Pages 171-185
  11. Toyohiro Kono, Leonard Lynn
    Pages 186-201
  12. Toyohiro Kono, Leonard Lynn
    Pages 202-223
  13. Toyohiro Kono, Leonard Lynn
    Pages 224-233
  14. Back Matter
    Pages 234-263

About this book

Introduction

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Keywords

creativity development economy evaluation organization organizations product development research success

About the authors

TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting scholar at UCLA and other universities, and has made academic presentations around the world

LEONARD LYNN is Professor of Management Policy at Case Western Reserve University, USA. He is the author of two books and more than 50 academic articles on technology policy and management. Lynn is a past president of the Association of Japanese Business Studies, member of the American Advisory Committee of the Japan Foundation, and serves on the editorial boards of several journals.

Bibliographic information

Reviews

'As a professor, if you want to freshen up your cases, this book will do it for you. If you teach global product development, it is essential. If you take business students to Japan in the summer as my university does, this book would be perfect background reading and then follow it up with an actual headquarters or plant visits. As a creative or a product manager, there are practical implications, steps to follow, and pitfalls to avoid.' - Elizabeth Goldsmith, Journal of Product and Brand Management