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Digital Strategies in the Pharmaceutical Industry

  • Authors
  • Leonard┬áLerer
  • Mike┬áPiper

Table of contents

  1. Front Matter
    Pages i-xvi
  2. An Introduction to Pharmaceutical Digital Strategies

    1. Front Matter
      Pages 1-1
    2. Leonard Lerer, Mike Piper
      Pages 3-8
    3. Leonard Lerer, Mike Piper
      Pages 9-24
    4. Leonard Lerer, Mike Piper
      Pages 25-30
  3. Digital Strategies: Research and Development

    1. Front Matter
      Pages 33-33
    2. Leonard Lerer, Mike Piper
      Pages 35-76
  4. Digital Strategies: Manufacturing, Supply Chain and Distribution

    1. Front Matter
      Pages 77-77
    2. Leonard Lerer, Mike Piper
      Pages 79-87
    3. Leonard Lerer, Mike Piper
      Pages 88-93
  5. Digital Strategies: Marketing and Sales

    1. Front Matter
      Pages 95-95
    2. Leonard Lerer, Mike Piper
      Pages 97-100
    3. Leonard Lerer, Mike Piper
      Pages 101-130
    4. Leonard Lerer, Mike Piper
      Pages 131-156
  6. Digital Strategies: Health Service Delivery

    1. Front Matter
      Pages 157-157
    2. Leonard Lerer, Mike Piper
      Pages 159-188
  7. Managing Digital Strategies

    1. Front Matter
      Pages 189-189
    2. Leonard Lerer, Mike Piper
      Pages 191-220
  8. The Future

    1. Front Matter
      Pages 221-221
    2. Leonard Lerer, Mike Piper
      Pages 223-225
  9. Back Matter
    Pages 226-239

About this book

Introduction

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Keywords

business Distribution innovation Internet management marketing pharmaceutical industry planning Promotion research & development (R&D) service strategy

Bibliographic information