Innovating at the Top
How Global CEOs Drive Innovation for Growth and Profit
Part of the International Management Knowledge series book series (IMK)
About this book
Introduction
This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.
Keywords
business business strategy innovation organization strategy
Bibliographic information
- DOI https://doi.org/10.1057/9780230595248
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-36580-7
- Online ISBN 978-0-230-59524-8
- Buy this book on publisher's site