Wine Brands

Success Strategies for New Markets, New Consumers and New Trends

  • Authors
  • Evelyne┬áResnick

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Introduction

    1. Evelyne Resnick
      Pages 1-4
  3. New and traditional consumers

    1. Front Matter
      Pages 5-5
    2. Evelyne Resnick
      Pages 7-35
    3. Evelyne Resnick
      Pages 36-50
    4. Evelyne Resnick
      Pages 51-68
  4. Reaching the new consumer

    1. Front Matter
      Pages 69-69
    2. Evelyne Resnick
      Pages 71-94
    3. Evelyne Resnick
      Pages 156-175
  5. Back Matter
    Pages 176-184

About this book


This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.


brand branding marketing Trends Web Web 2.0 web marketing

Bibliographic information