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© 2008

Public Relations for Asia

  • Authors
Book

Table of contents

  1. Front Matter
    Pages i-xi
  2. Understanding Public Relations

    1. Front Matter
      Pages 1-1
    2. Trevor Morris, Simon Goldsworthy
      Pages 3-5
    3. Trevor Morris, Simon Goldsworthy
      Pages 7-12
    4. Trevor Morris, Simon Goldsworthy
      Pages 13-16
    5. Trevor Morris, Simon Goldsworthy
      Pages 17-18
    6. Trevor Morris, Simon Goldsworthy
      Pages 19-30
    7. Trevor Morris, Simon Goldsworthy
      Pages 31-33
    8. Trevor Morris, Simon Goldsworthy
      Pages 35-39
    9. Trevor Morris, Simon Goldsworthy
      Pages 41-48
    10. Trevor Morris, Simon Goldsworthy
      Pages 49-51
  3. Strategy and Planning

    1. Front Matter
      Pages 53-54
    2. Trevor Morris, Simon Goldsworthy
      Pages 55-63
    3. Trevor Morris, Simon Goldsworthy
      Pages 65-67
    4. Trevor Morris, Simon Goldsworthy
      Pages 69-82
    5. Trevor Morris, Simon Goldsworthy
      Pages 83-92
    6. Trevor Morris, Simon Goldsworthy
      Pages 93-101
    7. Trevor Morris, Simon Goldsworthy
      Pages 103-105
    8. Trevor Morris, Simon Goldsworthy
      Pages 107-114
    9. Trevor Morris, Simon Goldsworthy
      Pages 115-124

About this book

Introduction

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Keywords

communication design Image management new media Online PR PR public relations

About the authors

Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations. Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.

Bibliographic information

Reviews

'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.' - Paul Taaffe, chairman and chief executive of Hill& Knowlton worldwide

'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up.' - Danny Rogers, Editor, PR Week

'15 years ago a student from the People's Republic of China told me she wanted to understand 'why Western Companies need Public Relations managers'. Today the question would be 'how should Asian companies best use public relations.' This book is a much needed source of guidance on how PR can work in what are now the largest markets for many organizations.' - Gary Davies, Professor of Corporate Reputation, Manchester Business School, UK

'Morris and Goldsworthy offer a unique combination of top level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.' - Chang Yiru, Editor, CCTV

'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.' - Mike Waterson, Chairman, World Advertising Research Center

'The book, like the authors, is full of knowledge, experience and thought provoking ideas.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR adviser to Prime Minister Thatcher