Ribbon Culture

Charity, Compassion and Public Awareness

  • Sarah E. H. Moore

Table of contents

  1. Front Matter
    Pages i-ix
  2. Sarah E. H. Moore
    Pages 1-9
  3. Sarah E. H. Moore
    Pages 10-42
  4. Sarah E. H. Moore
    Pages 51-72
  5. Sarah E. H. Moore
    Pages 73-99
  6. Sarah E. H. Moore
    Pages 150-157
  7. Back Matter
    Pages 158-190

About this book


This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.


culture sociology transformation

Authors and affiliations

  • Sarah E. H. Moore
    • 1
  1. 1.School of Social Policy, Sociology and Social ResearchUniversity of KentUK

Bibliographic information