Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

  • John A. Bateman

Table of contents

  1. Front Matter
    Pages i-xix
  2. John A. Bateman
    Pages 1-20
  3. John A. Bateman
    Pages 21-106
  4. John A. Bateman
    Pages 177-248
  5. John A. Bateman
    Pages 273-278
  6. Back Matter
    Pages 279-312

About this book


The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.


bibliography building corpus design drawing experience foundation genre rhetoric time

Authors and affiliations

  • John A. Bateman
    • 1
  1. 1.University of BremenGermany

Bibliographic information