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Service is Front Stage

Positioning Services for Value Advantage

  • Authors
  • James┬áTeboul

Part of the INSEAD Business Press book series (IBP)

Table of contents

  1. Front Matter
    Pages i-xi
  2. James Teboul
    Pages 1-3
  3. James Teboul
    Pages 4-18
  4. James Teboul
    Pages 19-30
  5. James Teboul
    Pages 31-40
  6. James Teboul
    Pages 41-56
  7. James Teboul
    Pages 57-69
  8. James Teboul
    Pages 70-76
  9. James Teboul
    Pages 77-98
  10. James Teboul
    Pages 99-112
  11. James Teboul
    Pages 113-126
  12. James Teboul
    Pages 127-139
  13. James Teboul
    Pages 140-142
  14. Back Matter
    Pages 143-161

About this book

Introduction

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Keywords

interaction manufacturing production service

Bibliographic information