© 2004

Organising Knowledge

Methods and Case Studies

  • Johannes Gadner
  • Renate Buber
  • Lyn Richards

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Theoretical and Methodological Issues

  3. Case Studies

  4. Back Matter
    Pages 215-232

About this book


The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.


business complexity design Diversity knowledge management knowledge organization management marketing marketing management organization organizations Personal

Editors and affiliations

  • Johannes Gadner
    • 1
  • Renate Buber
    • 2
  • Lyn Richards
    • 3
  1. 1.UCL and the Anna Freud CentreLondonUK
  2. 2.Vienna University of Economics and Business Administration (VUEBA)Austria
  3. 3.QSR (Qualitative Solutions in Research) InternationalMelbourneAustralia

About the editors

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria SONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria REGINA HÖLD Student, Vienna University of Economics and Business Administration MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory JÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business Administration DORIS OHNESORGE Researcher in cross-cultural management JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany ROLAND KEO Lecturer, Temasek Polytechnic, Singapore

Bibliographic information