Organising Knowledge

Methods and Case Studies

  • Johannes Gadner
  • Renate Buber
  • Lyn Richards

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Theoretical and Methodological Issues

  3. Case Studies

  4. Back Matter
    Pages 215-232

About this book


The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.


business complexity design Diversity knowledge management knowledge organization management marketing marketing management organization organizations Personal

Editors and affiliations

  • Johannes Gadner
    • 1
  • Renate Buber
    • 2
  • Lyn Richards
    • 3
  1. 1.UCL and the Anna Freud CentreLondonUK
  2. 2.Vienna University of Economics and Business Administration (VUEBA)Austria
  3. 3.QSR (Qualitative Solutions in Research) InternationalMelbourneAustralia

Bibliographic information