Building Global Mindsets

An Attention-Based Perspective

  • Authors
  • Cyril Bouquet

Table of contents

  1. Front Matter
    Pages i-xx
  2. Cyril Bouquet
    Pages 1-13
  3. Cyril Bouquet
    Pages 15-25
  4. Cyril Bouquet
    Pages 27-61
  5. Cyril Bouquet
    Pages 63-74
  6. Cyril Bouquet
    Pages 75-100
  7. Cyril Bouquet
    Pages 101-124
  8. Cyril Bouquet
    Pages 125-138
  9. Back Matter
    Pages 139-164

About this book


Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.


business development Multinational Enterprise performance rating research

Bibliographic information