Firm Strategies and Management

  • Colin Wheeler
  • Frank McDonald
  • Irene Greaves

Part of the The Academy of International Business book series

Table of contents

  1. Front Matter
    Pages i-xix
  2. Introduction: Internationalization, Firm Strategies and Management

    1. Colin Wheeler, Frank McDonald, Irene Greaves
      Pages 1-6
  3. Subsidiary Location and Performance

  4. Internationalization and Firm Strategy

  5. The Internationalization of the Small Firm

  6. The Internet and E-Commerce

  7. Back Matter
    Pages 291-309

About this book


This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.


globalization International Business internationalization management marketing

Editors and affiliations

  • Colin Wheeler
    • 1
  • Frank McDonald
    • 2
  • Irene Greaves
    • 3
  1. 1.International Business UnitUniversity of StrathclydeUK
  2. 2.International Business UnitManchester Metropolitan University Business SchoolUK
  3. 3.Department of International BusinessUniversity of Central LancashireUK

Bibliographic information