Competitive Intelligence

  • Authors
  • Chris West

Table of contents

  1. Front Matter
    Pages i-xv
  2. Chris West
    Pages 1-11
  3. Chris West
    Pages 12-23
  4. Chris West
    Pages 33-49
  5. Chris West
    Pages 56-73
  6. Chris West
    Pages 74-85
  7. Chris West
    Pages 123-129
  8. Chris West
    Pages 130-146
  9. Chris West
    Pages 147-154
  10. Chris West
    Pages 160-169
  11. Chris West
    Pages 170-179
  12. Chris West
    Pages 184-214
  13. Chris West
    Pages 215-221
  14. Back Matter
    Pages 222-236

About this book


To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.


controlling Internet market research strategy

Bibliographic information