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How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

  • Authors
  • Michael Morley

Table of contents

  1. Front Matter
    Pages i-xii
  2. Michael Morley
    Pages 1-9
  3. Michael Morley
    Pages 10-16
  4. Michael Morley
    Pages 17-27
  5. Michael Morley
    Pages 28-34
  6. Michael Morley
    Pages 35-42
  7. Michael Morley
    Pages 43-54
  8. Michael Morley
    Pages 81-93
  9. Michael Morley
    Pages 94-124
  10. Michael Morley
    Pages 125-138
  11. Michael Morley
    Pages 139-159
  12. Michael Morley
    Pages 176-191
  13. Michael Morley
    Pages 192-203
  14. Michael Morley
    Pages 204-217
  15. Back Matter
    Pages 218-228

About this book

Introduction

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Keywords

Corporate Reputation management organization public relations

Bibliographic information