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Marketing Identities through Language

English and Global Imagery in French Advertising

  • Authors
  • Elizabeth┬áMartin

Table of contents

  1. Front Matter
    Pages i-xv
  2. Elizabeth Martin
    Pages 1-7
  3. Elizabeth Martin
    Pages 8-46
  4. Elizabeth Martin
    Pages 47-84
  5. Elizabeth Martin
    Pages 85-125
  6. Elizabeth Martin
    Pages 126-163
  7. Elizabeth Martin
    Pages 212-241
  8. Elizabeth Martin
    Pages 242-246
  9. Back Matter
    Pages 247-286

About this book

Introduction

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Keywords

Advertising French language marketing media

Bibliographic information