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Scenario Planning

The Link Between Future and Strategy

  • Authors
  • Mats Lindgren
  • Hans Bandhold

Table of contents

  1. Front Matter
    Pages i-xii
  2. Mats Lindgren, Hans Bandhold
    Pages 1-3
  3. Mats Lindgren, Hans Bandhold
    Pages 21-46
  4. Mats Lindgren, Hans Bandhold
    Pages 47-101
  5. Mats Lindgren, Hans Bandhold
    Pages 102-121
  6. Mats Lindgren, Hans Bandhold
    Pages 122-129
  7. Back Matter
    Pages 130-180

About this book

Introduction

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Keywords

business business strategy management planning strategy

Bibliographic information