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Beyond Mobile

People, Communications and Marketing in a Mobilized World

  • Authors
  • Mats Lindgren
  • Jörgen Jedbratt
  • Erika Svensson

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. The Context

    1. Front Matter
      Pages 1-1
    2. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 3-7
    3. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 8-23
    4. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 24-36
  3. Preconditions, Driving Forces and Trends

    1. Front Matter
      Pages 37-37
    2. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 39-50
    3. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 51-79
    4. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 80-94
    5. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 95-111
    6. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 112-119
    7. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 120-146
  4. The Arena

    1. Front Matter
      Pages 147-147
    2. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 149-196
  5. Mobile Marketing for Tomorrow

    1. Front Matter
      Pages 197-197
    2. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 199-223
    3. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 224-242
  6. Postscript Mobile Tomorrows

    1. Front Matter
      Pages 243-243
    2. Mats Lindgren, Jörgen Jedbratt, Erika Svensson
      Pages 244-244
  7. Back Matter
    Pages 245-262

About this book

Introduction

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Keywords

business communication economics economy marketing Organisation organization

Bibliographic information