The Power of the Spoken Word

  • Graham Furniss

Table of contents

  1. Front Matter
    Pages i-xii
  2. Graham Furniss
    Pages 1-11
  3. Graham Furniss
    Pages 12-42
  4. Graham Furniss
    Pages 92-130
  5. Graham Furniss
    Pages 131-163
  6. Back Matter
    Pages 171-188

About this book


Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.


aesthetics communication creativity culture discourse expectation genre ideology individual literacy oral discourse revolution

Authors and affiliations

  • Graham Furniss
    • 1
  1. 1.School of Oriental and African StudiesUniversity of LondonUK

Bibliographic information