Culture and Positioning as Determinants of Strategy

Personality and the Business Organization

  • Authors
  • Tony¬†Ellson

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Prelude

    1. Front Matter
      Pages 1-1
    2. Tony Ellson
      Pages 3-17
  3. Literature Review

    1. Front Matter
      Pages 19-19
    2. Tony Ellson
      Pages 35-57
    3. Tony Ellson
      Pages 81-89
  4. Research Design and Methodology

    1. Front Matter
      Pages 91-91
    2. Tony Ellson
      Pages 93-119
  5. A Case Study

    1. Front Matter
      Pages 121-121
  6. A Conceptualization of Positioning and Culture as Determinants of Strategy

    1. Front Matter
      Pages 167-167
    2. Tony Ellson
      Pages 169-188
    3. Tony Ellson
      Pages 189-208
  7. Final

    1. Front Matter
      Pages 209-209
    2. Tony Ellson
      Pages 211-243
  8. Back Matter
    Pages 245-270

About this book


Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.


business management Manager marketing organization organizations Personal strategy

Bibliographic information