Objects of Desire

Consumer Behaviour in Shopping Centre Choices

  • Charles Dennis

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Introduction and Background

    1. Front Matter
      Pages 1-1
    2. Charles Dennis
      Pages 3-8
    3. Charles Dennis
      Pages 9-21
  3. Why People Shop Where They Do: Shoppers’ Responses to Attributes of Shopping Centres

  4. Consumer Decision Processes in Shopping Choices

  5. Futurescapes

    1. Front Matter
      Pages 195-195
    2. Charles Dennis
      Pages 197-221
    3. Charles Dennis
      Pages 222-240
    4. Charles Dennis
      Pages 241-248
  6. Back Matter
    Pages 249-271

About this book


What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.


behavior environment environmental psychology evolutionary psychology government marketing methodology motivation psychology Questionnaire research

Authors and affiliations

  • Charles Dennis
    • 1
  1. 1.Brunel UniversityLondonUK

Bibliographic information