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Managing Green Issues

  • Authors
  • Tom Curtin
  • Jacqueline Jones

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Tom Curtin, Jacqueline Jones
      Pages 3-5
  3. The World of Green Issues

    1. Front Matter
      Pages 7-7
    2. Tom Curtin, Jacqueline Jones
      Pages 9-16
    3. Tom Curtin, Jacqueline Jones
      Pages 17-28
    4. Tom Curtin, Jacqueline Jones
      Pages 29-33
  4. The Practical Management of Green Issues

    1. Front Matter
      Pages 35-35
    2. Tom Curtin, Jacqueline Jones
      Pages 37-54
    3. Tom Curtin, Jacqueline Jones
      Pages 55-64
    4. Tom Curtin, Jacqueline Jones
      Pages 65-78
    5. Tom Curtin, Jacqueline Jones
      Pages 79-96
    6. Tom Curtin, Jacqueline Jones
      Pages 97-106
    7. Tom Curtin, Jacqueline Jones
      Pages 107-118
  5. Communication Tools

    1. Front Matter
      Pages 119-119
    2. Tom Curtin, Jacqueline Jones
      Pages 134-144
    3. Tom Curtin, Jacqueline Jones
      Pages 145-166
    4. Tom Curtin, Jacqueline Jones
      Pages 167-183
  6. Environmental Credentials

    1. Front Matter
      Pages 185-185
    2. Tom Curtin, Jacqueline Jones
      Pages 187-194
    3. Tom Curtin, Jacqueline Jones
      Pages 195-199
  7. Back Matter
    Pages 200-205

About this book

Introduction

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.

Keywords

environment management marketing organization stakeholder

Bibliographic information