E-Roadmapping

1. Front Matter

   Pages i-xv

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2. Introduction

   • Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen

   Pages 1-4

3. Challenges of Change

   • Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen

   Pages 5-26

4. Shift in Competition

   • Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen

   Pages 27-41

5. Strategising in the Digital Economy: e-roadmapping

   • Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen

   Pages 42-70

6. Introduction to the Cases

   • Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen

   Pages 71-72

7. Materialising e-business: From Idea to Realisation

   • Johannes Schmohl

   Pages 73-93

8. getmobile.de: Digital Strategising of a High-growth Internet Start-up

   • Oliver Ohlen

   Pages 94-111

9. GoIndustry.com: Surplus Equipment Online

   • Paul Vega

   Pages 112-139

10. DaimlerChrysler Five Star Market Center:A Roadmap for Small Business e-procurement

    • Market Center Development Team, eConnect Platform, DaimlerChrysler

    Pages 140-154

11. Siemens: The Transformation into an Application Service Provider

    • Stefan Holler

    Pages 155-175

12. The Quest for Total Connectivity

    • Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen

    Pages 176-189

13. Back Matter

    Pages 190-192

    PDF

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

• complexity
• economy
• entrepreneur
• innovation
• Mapping
• new economy
• Organisation
• organization
• Planning

STEFAN BORNHEIM is Research Director and Head of Executive Coaching at the Research Institute for International Management at the University of St. Gallen, Switzerland. He has previously worked at the Jefferson Smurfit Center for Entrepreneurial Studies, St Louis University, the Swiss Research Institute for Entrepreneurship and Small Business, and the Mitchell Madison Group, Munich.

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