Football and Management

Comparisons between Sport and Enterprise

  • Sten Söderman

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Sten Söderman
    Pages 26-42
  3. Sten Söderman
    Pages 43-68
  4. Sten Söderman
    Pages 69-99
  5. Sten Söderman
    Pages 100-129
  6. Sten Söderman
    Pages 130-169
  7. Sten Söderman
    Pages 170-223
  8. Sten Söderman
    Pages 224-250
  9. Back Matter
    Pages 251-286

About this book


What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.


benchmarking branding controlling database education information processing leadership management Manager marketing organization organizations outsourcing sports value chain

Authors and affiliations

  • Sten Söderman
    • 1
  1. 1.Stockholm University School of BusinessSweden

Bibliographic information