The Commercial Banking Handbook

Strategic Planning for Growth and Survival in the New Decade

  • Dimitris N. Chorafas

Table of contents

  1. Front Matter
    Pages i-xv
  2. The Need for a Commercial Banking Strategy

    1. Front Matter
      Pages 1-1
    2. Dimitris N. Chorafas
      Pages 3-25
    3. Dimitris N. Chorafas
      Pages 26-50
    4. Dimitris N. Chorafas
      Pages 51-76
  3. Focusing on Marketing and Competition

    1. Front Matter
      Pages 127-127
    2. Dimitris N. Chorafas
      Pages 129-155
    3. Dimitris N. Chorafas
      Pages 185-211
    4. Dimitris N. Chorafas
      Pages 212-239
  4. Product Pricing, Profitability, Security, Credit Risk and Market Risk

    1. Front Matter
      Pages 265-265
    2. Dimitris N. Chorafas
      Pages 290-315
    3. Dimitris N. Chorafas
      Pages 316-346
    4. Dimitris N. Chorafas
      Pages 347-372
  5. Back Matter
    Pages 425-463

About this book


Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.


bank banking investment management marketing private banking research & development (R&D) Retail Banking

Authors and affiliations

  • Dimitris N. Chorafas
    • 1
    • 2
  1. 1.ValmerFrance
  2. 2.VitznauSwitzerland

Bibliographic information