Opinion Polls and the Media

Reflecting and Shaping Public Opinion

  • Christina Holtz-Bacha
  • Jesper Strömbäck

Table of contents

  1. Front Matter
    Pages i-xv
  2. The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion

  3. Theoretical and Methodological Approaches

  4. The Media’s Publication of Opinion Polls

    1. Front Matter
      Pages 91-91
    2. Kathleen A. Frankovic
      Pages 113-134
    3. Flávia Biroli, Luis Felipe Miguel, Fernanda Ferreira Mota
      Pages 135-154
    4. Stephen Mills, Rodney Tiffen
      Pages 155-174
    5. Robert Mattes
      Pages 175-197
    6. Lars Willnat, Ven-hwei Lo, Annette Aw
      Pages 198-222
  5. Effects and Consequences of Published Opinion Polls

    1. Front Matter
      Pages 223-223
    2. Patricia Moy, Eike Mark Rinke
      Pages 225-245
    3. Christina Holtz-Bacha
      Pages 267-280
  6. Back Matter
    Pages 281-291

About this book


Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.


behavior complex European Credit Transfer System (ECTS) Germany management media news public opinion Public Opinion Polling research state

Editors and affiliations

  • Christina Holtz-Bacha
    • 1
  • Jesper Strömbäck
    • 2
  1. 1.University of Erlangen-NurembergGermany
  2. 2.Mid Sweden UniversitySweden

Bibliographic information