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Proactive Companies

How to Anticipate Market Changes

  • Leonardo Araújo
  • Rogério Gava

Part of the Fundacao Dom Cabral (FDC) book series (FDC)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Introduction: A Model for Market Proactiveness

    1. Leonardo Araújo, Rogério Gava
      Pages 1-6
  3. Understanding Market Proactiveness

    1. Front Matter
      Pages 7-7
    2. Leonardo Araújo, Rogério Gava
      Pages 9-22
    3. Leonardo Araújo, Rogério Gava
      Pages 23-40
  4. Managing Market Proactiveness

    1. Front Matter
      Pages 41-41
    2. Leonardo Araújo, Rogério Gava
      Pages 51-80
    3. Leonardo Araújo, Rogério Gava
      Pages 81-91
    4. Leonardo Araújo, Rogério Gava
      Pages 92-106
    5. Leonardo Araújo, Rogério Gava
      Pages 107-118
  5. Executing Market Proactiveness

    1. Front Matter
      Pages 119-119
    2. Leonardo Araújo, Rogério Gava
      Pages 129-144
    3. Leonardo Araújo, Rogério Gava
      Pages 164-185
    4. Leonardo Araújo, Rogério Gava
      Pages 187-192
  6. Back Matter
    Pages 193-238

About this book

Introduction

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

Keywords

innovation innovation management management organization organizations strategy

Authors and affiliations

  • Leonardo Araújo
    • 1
  • Rogério Gava
    • 1
  1. 1.Fundação Dom CabralBrazil

Bibliographic information