About this book
Introduction
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Keywords
B2B China Emerging Markets
Bibliographic information
- DOI https://doi.org/10.1057/9780230362956
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-33695-1
- Online ISBN 978-0-230-36295-6
- Buy this book on publisher's site