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Motoring the Future

VW and Toyota Vying for Pole Position

  • Authors
  • Engelbert¬†Wimmer

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Engelbert Wimmer
    Pages 26-119
  3. Engelbert Wimmer
    Pages 210-227
  4. Engelbert Wimmer
    Pages 228-254
  5. Back Matter
    Pages 255-272

About this book

Introduction

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Keywords

Automobil Automotive Industry industry Motive research

Bibliographic information