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Brand Champions

How Superheroes Bring Brands to Life

  • Authors
  • Ian P. Buckingham

Table of contents

  1. Front Matter
    Pages i-xii
  2. Ian P. Buckingham
    Pages 1-35
  3. Ian P. Buckingham
    Pages 37-74
  4. Ian P. Buckingham
    Pages 75-108
  5. Ian P. Buckingham
    Pages 109-144
  6. Ian P. Buckingham
    Pages 145-190
  7. Ian P. Buckingham
    Pages 195-197
  8. Back Matter
    Pages 199-209

About this book

Introduction

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

Keywords

brand organization organizations performance

Bibliographic information