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Aesthetic Communication

  • Ole Thyssen

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Ole Thyssen
    Pages 1-62
  3. Ole Thyssen
    Pages 63-101
  4. Ole Thyssen
    Pages 102-143
  5. Ole Thyssen
    Pages 144-177
  6. Ole Thyssen
    Pages 178-212
  7. Ole Thyssen
    Pages 213-249
  8. Ole Thyssen
    Pages 250-288
  9. Ole Thyssen
    Pages 289-290
  10. Back Matter
    Pages 291-351

About this book

Introduction

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

Keywords

Advertising communication design Image organization organizations rhetoric

Authors and affiliations

  • Ole Thyssen
    • 1
  1. 1.Department of Management, Politics and PhilosophyCopenhagen Business SchoolDenmark

Bibliographic information