Japanese Consumer Dynamics

  • Parissa Haghirian

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Japanese Consumers Today

    1. Front Matter
      Pages 1-1
    2. Parissa Haghirian, Aaron Toussaint
      Pages 18-30
    3. Luke Nottage
      Pages 31-61
  3. Japanese Consumer Groups

    1. Front Matter
      Pages 63-63
    2. Kristie Collins
      Pages 91-107
    3. Patrick W Galbraith
      Pages 146-161
  4. Consumer Trends in Japan

    1. Front Matter
      Pages 163-163
    2. Benjamin Hentschel
      Pages 207-237
  5. Back Matter
    Pages 239-244

About this book


Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.


Import Japan marketing

Editors and affiliations

  • Parissa Haghirian
    • 1
  1. 1.Sophia UniversityEngland

Bibliographic information