© 2010

The Discourse of Commercialization

A Multi-Perspectived Analysis


Table of contents

  1. Front Matter
    Pages i-x
  2. Jonathan Crichton
    Pages 1-19
  3. Jonathan Crichton
    Pages 20-48
  4. Jonathan Crichton
    Pages 49-67
  5. Jonathan Crichton
    Pages 68-108
  6. Jonathan Crichton
    Pages 109-150
  7. Jonathan Crichton
    Pages 151-180
  8. Jonathan Crichton
    Pages 181-195
  9. Back Matter
    Pages 196-222

About this book


An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.  


consumption discourse drawing knowledge organization understanding

Authors and affiliations

  1. 1.University of South AustraliaAustralia

About the authors

Jonathan Crichton is Senior Lecturer in Applied Linguistics at the University of South Australia, Visiting Fellow, Adelaide School of Medicine, University of Adelaide, and President of the Applied Linguistics Association of Australia. His research focuses on professional and organisational communication, particularly in health settings. He is series editor of Communicating in Professions and Organisations, and joint series editor of Research and Practice in Applied Linguistics, and Palgrave Advances in Language and Linguistics.  

Bibliographic information

  • Book Title The Discourse of Commercialization
  • Book Subtitle A Multi-Perspectived Analysis
  • Authors J. Crichton
  • Series Title Palgrave Studies in Professional and Organizational Discourse
  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Language & Linguistics Collection Education (R0)
  • Hardcover ISBN 978-0-230-57911-8
  • Softcover ISBN 978-1-349-36776-4
  • eBook ISBN 978-0-230-29523-0
  • Edition Number 1
  • Number of Pages X, 222
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Discourse Analysis
  • Buy this book on publisher's site