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When Business Meets Culture

Ideas and Experiences for Mutual Profit

  • Editors
  • Beatriz Muñoz-Seca
  • Josep Riverola

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction: A Business Point of View

    1. Beatriz Muñoz-Seca, Josep Riverola
      Pages 1-9
  3. Brand

    1. Front Matter
      Pages 11-11
    2. Francisco Iniesta, Elvira Marco
      Pages 13-26
    3. Francisco Iniesta, Elvira Marco
      Pages 27-46
  4. Focus

    1. Front Matter
      Pages 47-47
    2. Elvira Marco, Beatriz Muñoz-Seca, Josep Riverola
      Pages 49-62
    3. Adrián Caldart
      Pages 63-82
    4. Serge Poisson-de Haro
      Pages 83-101
  5. Facilities

    1. Front Matter
      Pages 111-111
    2. Beatriz Muñoz-Seca, Josep Riverola
      Pages 113-128
    3. Beatriz Muñoz-Seca
      Pages 129-143
    4. Josep Riverola
      Pages 144-150
    5. Josep Riverola
      Pages 151-162
    6. Philip G. Moscoso, Alejandro Lago
      Pages 182-190
    7. Philip G. Moscoso, Alejandro Lago
      Pages 191-211
  6. Brains

    1. Front Matter
      Pages 213-213
    2. Santiago Álvarez de Mon
      Pages 215-225
    3. Santiago Álvarez de Mon
      Pages 226-233
    4. Santiago Álvarez de Mon
      Pages 234-243
    5. Josep Riverola
      Pages 244-259
    6. Beatriz Muñoz-Seca
      Pages 260-272
    7. Beatriz Muñoz-Seca, Josep Riverola
      Pages 273-278
  7. Back Matter
    Pages 279-290

About this book

Introduction

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

Keywords

business management marketing service strategy

Bibliographic information