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Revenue Management

A Practical Pricing Perspective

  • Ian Yeoman
  • Una McMahon-Beattie

Table of contents

  1. Front Matter
    Pages i-xx
  2. Introduction: How to do it?

    1. Ian Yeoman, Una McMahon-Beattie
      Pages 1-5
  3. Revenue Management Theory and Issues

    1. Front Matter
      Pages 7-7
    2. Catherine Cleophas, Ian Yeoman, Una McMahon-Beattie, Emre Veral
      Pages 9-16
    3. Sheryl E. Kimes, Leo M. Renaghan
      Pages 17-28
    4. Una McMahon-Beattie, Adrian Palmer, Ian Yeoman
      Pages 55-71
    5. Ian Yeoman, Una McMahon-Beattie
      Pages 72-85
    6. Jon A. Higbie
      Pages 120-135
    7. Michael Zhang
      Pages 136-149
  4. Applications

  5. Back Matter
    Pages 257-273

About this book

Introduction

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Keywords

innovation management service trust

Editors and affiliations

  • Ian Yeoman
    • 1
  • Una McMahon-Beattie
    • 2
  1. 1.Victoria University of WellingtonNew Zealand
  2. 2.Hospitality and Tourism ManagementUniversity of UlsterUK

Bibliographic information