Franchising Globally

Innovation, Learning and Imitation

  • Ilan Alon

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Introduction

    1. Ilan Alon
      Pages 1-7
  3. Franchising Approaches and Frameworks

    1. Front Matter
      Pages 9-9
    2. Ilan Alon, Dianne H. B. Welsh, Cecilia M. Falbe
      Pages 11-35
    3. Ilan Alon, Marc Sardy
      Pages 36-53
    4. Ilan Alon, Liqiang Ni, Raymond Youcheng Wang
      Pages 54-72
    5. Ilan Alon, Amir Shoham
      Pages 73-90
  4. Area Studies of Franchising

    1. Front Matter
      Pages 91-91
    2. Ilan Alon, Donata Vianelli
      Pages 93-119
    3. Ilan Alon, Rachid Alami
      Pages 120-137
    4. Ilan Alon, Mirela Alpeza, Aleksandar Erceg
      Pages 138-154
    5. Ilan Alon, Matthew C. Mitchell, J. Mark Munoz
      Pages 155-180
  5. International Franchising Cases

    1. Front Matter
      Pages 181-181
    2. Ilan Alon, Allen Kupetz
      Pages 183-192
    3. Ilan Alon, Gérard Cliquet, Matthew C. Mitchell, Rozenn Perrigot
      Pages 193-210
    4. Ilan Alon, Mirela Alpeza, Aleksandar Erceg
      Pages 211-223
    5. Ilan Alon
      Pages 238-246
  6. Back Matter
    Pages 247-253

About this book


Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.


business China Emerging Markets entrepreneur innovation internationalization

Authors and affiliations

  • Ilan Alon
    • 1
  1. 1.The China Center at Rollins CollegeRollins CollegeUSA

Bibliographic information