International Marketing in the Network Economy

A Knowledge-Based Approach

  • Florian¬†Kohlbacher

Table of contents

  1. Front Matter
    Pages i-xx
  2. Florian Kohlbacher
    Pages 1-4
  3. Florian Kohlbacher
    Pages 5-8
  4. Florian Kohlbacher
    Pages 126-165
  5. Florian Kohlbacher
    Pages 166-195
  6. Charles M. Savage
    Pages 196-198
  7. Back Matter
    Pages 199-254

About this book


The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.


empirical research international marketing management marketing

Authors and affiliations

  • Florian¬†Kohlbacher
    • 1
  1. 1.German Institute for Japanese StudiesTokyoJapan

Bibliographic information