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© 2000

Corporate Strategies for South East Asia after the Crisis

A Comparison of Multinational Firms from Japan and Europe

  • Jochen Legewie
  • Hendrik Meyer-Ohle
Book

Table of contents

  1. Front Matter
    Pages i-xvii
  2. MULTINATIONAL COMPANIES IN SOUTHEAST ASIA AND IN THE GLOBAL ECONOMY

  3. PRODUCTION

  4. MARKETING

  5. CORPORATE FINANCE

  6. CONCLUSIONS

    1. Front Matter
      Pages 229-229
  7. Back Matter
    Pages 251-261

About this book

Introduction

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.

Keywords

Asian Economies East Asia Global economy globalization International Business Japan marketing production

Editors and affiliations

  • Jochen Legewie
    • 1
  • Hendrik Meyer-Ohle
    • 2
  1. 1.German Institute for Japanese StudiesTokyoJapan
  2. 2.National University of SingaporeSingapore

About the editors

KERI DAVIES Senior Lecturer, Department of Marketing, University of Stirling STEEN HEMMINGSEN Examiner in Finance and Business Economics, Copenhagen Business School KATSUHIKO HIRASAW Professor of Management, School of Business Administration, Nihon University ETSUKO KATSU Associate Professor, School of Political Science and Economics, Meiji University ARIE Y. LEWIN Professor of Business Administration and Sociology, Fuqua School of business, Duke University CORRADO MOLTENI Associate Professor , Milan State University and Head of Research, ISESAO TOMOAKI SSKANO Professor of Management, School of Commerce, Waseda University ANNETTE A. SINGH Research Analyst, Centre of Management of Innovation and Technopreneurship, Singapore DENNIS TACHIKI Senior Research Fellow, Fujitsu Research Institute POH KAM WONG Director, Centre for Management of Innovation and Technopreneurship, and Associate Professor, National University of Singapore NAOKO YAMADA Graduate School of Commerce, Waseda University TORU YANAGIHARA Special Advisor for Research, Asian Development Bank Institute STEPHEN YOUNG Professor of International Business, Department of Marketing Strathclyde University HIDEKI YOSHIHARA Professor of International Business, Research Institute for Economics and Business Administration, Kobe University

Bibliographic information