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Corporate Strategies for South East Asia after the Crisis

A Comparison of Multinational Firms from Japan and Europe

  • Jochen Legewie
  • Hendrik Meyer-Ohle

Table of contents

  1. Front Matter
    Pages i-xvii
  2. MULTINATIONAL COMPANIES IN SOUTHEAST ASIA AND IN THE GLOBAL ECONOMY

  3. PRODUCTION

  4. MARKETING

  5. CORPORATE FINANCE

  6. CONCLUSIONS

    1. Front Matter
      Pages 229-229
  7. Back Matter
    Pages 251-261

About this book

Introduction

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.

Keywords

Asian Economies East Asia Global economy globalization International Business Japan marketing production

Editors and affiliations

  • Jochen Legewie
    • 1
  • Hendrik Meyer-Ohle
    • 2
  1. 1.German Institute for Japanese StudiesTokyoJapan
  2. 2.National University of SingaporeSingapore

Bibliographic information