Persuasive Advertising
Evidence-based Principles
About this book
Introduction
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Keywords
Advertising creativity organization strategy
Bibliographic information
- DOI https://doi.org/10.1057/9780230285804
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-51189-1
- Online ISBN 978-0-230-28580-4
- Buy this book on publisher's site