Football Brands

  • Sue Bridgewater

Table of contents

  1. Front Matter
    Pages i-ix
  2. Sue Bridgewater
    Pages 11-45
  3. Sue Bridgewater
    Pages 46-78
  4. Sue Bridgewater
    Pages 79-117
  5. Sue Bridgewater
    Pages 118-129
  6. Sue Bridgewater
    Pages 130-162
  7. Back Matter
    Pages 175-194

About this book


The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.


brand Brand Experience branding business marketing organization organizations sports

Authors and affiliations

  • Sue Bridgewater
    • 1
  1. 1.Warwick Business SchoolUniversity of WarwickUK

Bibliographic information