Industrial Design, Competition and Globalization

  • Grete Rusten
  • John R. Bryson

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Industrial Design, Competitiveness, Globalization and Organizational Strategy

  3. Industrial Design and National Competitiveness

  4. Design and Firm Competitiveness

    1. Front Matter
      Pages 167-167
    2. Lena Hansson, Magnus Mörck, Magdalena Petersson McIntyre
      Pages 169-194
    3. Gorm Gabrielsen, Kjell Grønhaug, Lynn Kahle, Tore Kristensen, Thomas Plenborg, Ricky Wilke
      Pages 220-241
  5. Back Matter
    Pages 243-250

About this book


Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.


business competition Industrial design marketing service

Editors and affiliations

  • Grete Rusten
    • 1
  • John R. Bryson
    • 2
  1. 1.Department of GeographyUniversity of BergenNorway
  2. 2.University of BirminghamUK

Bibliographic information