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The New Role of Regional Management

  • Björn Ambos
  • Bodo B. Schlegelmilch

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction

    1. Björn Ambos, Bodo B. Schlegelmilch
      Pages 1-11
  3. Succeeding in Europe

    1. Front Matter
      Pages 13-13
    2. Björn Ambos, Bodo B. Schlegelmilch
      Pages 15-49
    3. Björn Ambos, Bodo B. Schlegelmilch
      Pages 50-64
    4. Björn Ambos, Bodo B. Schlegelmilch
      Pages 65-83
    5. Björn Ambos, Bodo B. Schlegelmilch
      Pages 84-99
  4. Strategies for US and Japanese Firms

    1. Front Matter
      Pages 101-101
    2. Björn Ambos, Bodo B. Schlegelmilch
      Pages 103-129
    3. Björn Ambos, Bodo B. Schlegelmilch
      Pages 130-154
  5. Selected Cases — the Best in Class

    1. Front Matter
      Pages 155-155
    2. Björn Ambos, Bodo B. Schlegelmilch
      Pages 157-193
    3. Björn Ambos, Bodo B. Schlegelmilch
      Pages 194-239
    4. Björn Ambos, Bodo B. Schlegelmilch
      Pages 240-274
    5. Björn Ambos, Bodo B. Schlegelmilch
      Pages 275-278
  6. Back Matter
    Pages 279-301

About this book

Introduction

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

Keywords

banking Diversity Import management Motive pharmaceutical industry

Authors and affiliations

  • Björn Ambos
    • 1
  • Bodo B. Schlegelmilch
    • 1
  1. 1.Vienna University of Economics and Business Institute for International Marketing and ManagementAustria

Bibliographic information