Marketing Through Turbulent Times

  • Jenny Darroch

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Introduction

    1. Jenny Darroch
      Pages 1-7
  3. The Context

    1. Front Matter
      Pages 9-9
    2. Jenny Darroch
      Pages 11-15
  4. Staying Focused

  5. Pushing the Boundaries

  6. Risks, Benefits, and Other Things

    1. Front Matter
      Pages 107-107
    2. Jenny Darroch
      Pages 109-127
    3. Jenny Darroch
      Pages 150-156
  7. Back Matter
    Pages 157-176

About this book


Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.


consumer environment foundation growth marketing organization organizations rating social media

Authors and affiliations

  • Jenny Darroch
    • 1
  1. 1.Peter F. Drucker and Masatoshi Ito Graduate School of ManagementUSA

Bibliographic information